Diana Jue

Essmart

Chief Operating Officer

Diana Jue is co-founder and COO of Essmart, a last-mile distribution company for life-improving technologies like clean cookstoves in south Indian villages through rural stores. Before starting Essmart, Diana studied technology dissemination through her undergraduate and graduate studies at MIT. Throughout her fieldwork, she saw that many development initiatives were not achieving their intended impact because of poorly established distribution channels. She explored this further through her MIT Master’s thesis, which served as one of Essmart’s foundations. Diana’s writing has been featured in publications including the USAID Frontiers in Development and Stanford Social Innovation Review blog. She has been awarded the Fulbright-Nehru Research Fellowship to India and the Echoing Green Fellowship for social entrepreneurs.