Marketing from the Enterprise Point of View

This session will focus on the experiences of cookstove and fuel enterprises in marketing their products and creating brand recognition among consumers. Presenters will share their learnings from interactions with consumers, as well as distribution and promotional partnerships. Participants will discuss their own success stories, as well as the challenges they faced and how strategies were adjusted over time.


Ethan Kay, Managing Director, Emerging Markets, Biolite
Tim Bauer, Vice President of Sales Operations and Business Development, Envirofit
Diana Jue, Co-Founder, Essmart
Brian Smith, Chief Operating Officer, Global Alliance for Clean Cookstoves
Yeming Xiao, Manager, Xunda Science and Technology Group
Eric Reynolds, CEO/Founder, Inyenyeri



Envirofit – Marketing BOP (PDF)

BioLite – Presentation (PDF)

Essmart – Presentation (PDF)

Inyenyeri – Presentation (PDF)

XUNDA – Presentation (PDF)

Breakout Session
Location: Opera Date: Wednesday, November 11, 2015 Time: 3:00 pm - 4:30 pm