Marketing at Base of the Pyramid

Marketing products to consumers at the base of the pyramid presents long-standing challenges, as well as new opportunities. Representatives from several Ghanaian consumer goods companies will be on hand to share how they are approaching these barriers and opportunities in their own work, as well as to offer replicable approaches that participants may want to explore in their own programs and projects. This session is ideal for all types of stakeholders to attend.


Julian Opuni, Director, Commercial and SME Banking, Fidelity Bank
Albert Osei, Chief Financial Officer, Koko King
Peggy Diby, Head of Corporate Communications & Public Affairs, Nestle
Pragnesh Mishra, Country Director, Abellon Clean Energy

Breakout Session
Location: Asante Date: Wednesday, November 11, 2015 Time: 12:00 pm - 1:30 pm