Marketing and Behavior Change Communication: What are we learning?

Behavior change communication (BCC) targeted at consumers and decision-makers in the household can address several of the barriers to purchase and consistent use of clean and efficient cookstoves and fuels, raise awareness, and drive demand for solutions. This session will discuss the results from pilots using BCC and other promotional activities to drive purchase and adoption of cleaner cooking solutions. Presenters will share materials and strategies used, and discuss findings regarding which specific channels and messages have been most successful.


Jessica Lewis, PhD student, Nicholas School of the Environment, Duke University
Cristel Cheong, Program Manager, Hestian
Pamela Jagger, Associate Professor, University of North Carolina at Chapel Hill
Frank Ngoma, Programme Assistant, UNHCR Field Office Butare




Frank – Clean Cooking: Refugee Camps in Rwanda

Lewis – Fueling Demand: Improved Cookstoves Sales in India (PDF)

Hestian – Marketing and Behaviour Change Communication

Breakout Session
Location: Opera Date: Tuesday, November 10, 2015 Time: 11:30 am - 1:00 pm